German National Tourist Board first national tourist board awarded “Green Globe” Certificate
International sustainability-certificate for the DZT
London, 20th November 2013 – the German National Tourist Board (DZT) has been awarded the prestigious “Green Globe” Certificate – the first national tourist board ever to receive this renowned international recognition of sustainability in travel. “We have been promoting sustainability as a core marketing theme for travel destination Germany for many years and regard it as one of the principle responsibilities of our organisation” says Petra Hedorfer, CEO German National Tourist Board. “Our goal is the international positioning of Germany as a sustainable travel destination”. The Green Globe Certification Standard assesses the sustainability performance of travel and tourism businesses based on the combined three pillars of environmentally-friendly practise, social responsibility and economic profitability.
Destination Germany as international role model
The criteria for the Green Globe-Certification include an organisation’s performance in energy, waste and water management and in addition, its interaction within society and the environment as a whole. Beyond these basic criteria, the DZT impressed Green Globe’s independent auditors with, for example, its consistent emphasis of sustainability within its strategic activities. The DZT also compiled an exclusive sustainability strategy, encompassing a dedicated communication strategy, internal sustainable initiatives and product development.
Important aspects in the positioning of Germany as a sustainable travel destination have been its achievements within the realm of “Green Meetings”, including high levels of consistent customer service and operational standards. With its substantial involvement in accessible travel and support for German partners in creating sustainable offers and services, the DZT has long been regarded as an example in the field of sustainable travel.
Worldwide renowned sustainability seal in tourism
Green Globe is based in Los Angeles – with partners in Mexico, South America, South Africa, the Middle East, the Caribbean and Europe. The organisation certifies sustainable projects and businesses in the travel and tourism industry worldwide. In addition, Green Globe provides training and marketing support in 83 countries, based on internationally recognised criteria, developed in the past 15 years within the Green Globe programme. Certification involves a constant process, which is continually checked and verified. Including the DZT, the three national organisations active in tourism which carry the Green Globe Seal are the German Convention Bureau e.V. (GCB) and the European Association of Events (EVVC). Green Globe attends all leading international travel and tourism fairs and conferences, such as the WTM in London, the ITB in Berlin and the IMEX in Frankfurt.
For more information go to: