News PhotoRoute Uncategorized

Tottenham Hotspur FC way-finding app

Tottenham Hotspur FC has become the first in the Premier League to give its fans access to the revolutionary PhotoRoute app

The app’s inclusive design helps people across a range of disabilities, including physical disabilities and learning difficulties. PhotoRoute can also assist fans who do not use English as their first language.

PhotoRoute has been championed by Tottenham Hotspur Foundation, the Club’s charitable body that has a track record of providing sporting opportunities for disabled people in our local community.

Jonathan Waite, Customer Services Manager

“The Club is constantly looking at ways in which it can enhance the matchday experience for fans. We believe that offering the PhotoRoute service will ease navigation in and around White Hart Lane for all supporters, especially those with disabilities.”

“By working closely with our award-winning Foundation, and liaising with the Tottenham Hotspur Disabled Association, the Club is confident it can address the needs of its disabled supporters and continue to ensure the fantastic matchday experience is inclusive of all fans.”

Image of Tottenham Hotspur FC’s desktop version:


One of the key features of the mobile app is that people accessing THFC’s PhotoRoute maps via mobile device when they are within 200 metres of a map have their own location displayed on screen as well as automated way-finding.

Image of White Hart lane internal PhotoRoute map:

5 thfc-faq-en-route-730

Related links

Community mapping with TH Foundation


News PhotoRoute Uncategorized

Community led independent travel training project

Inclusive technology enhances independent travel training for SEN students

Enabled City’s expertise came from recognising a lack of service for people with disabilities, from the very start (2000) we decided that people with learning disabilities were the right group to work with to ensure information is accessible to the widest possible audience including people with sensory or physical disabilities, people speaking English as a second language and those new to industry subjects such as silver surfers.

Our agile team combines 70 years of technology and service development, and 30 years within disability sectors. Tottenham Hotspur FC mobile appWe provide value adding accessibility services, inclusively designed with mainstream appeal, enabling clients to reach new audiences and exceed legal obligations.

A snap shot of PhotoRoutes development

During the summer of 2014 we developed a new PhotoRoute service with Tottenham Hotspur Football Club, their Disabled Supporters Association and Tottenham Hotspur Foundation, we developed a new toolkit applicable to individual travel support needs and larger scale projects, such as hospital way-finding and excellence in customer services.
In late 2016 Tottenham Hotspur Foundation licensed PhotoRoute to remove independent travel barriers and increase capacity of the foundation.

What is PhotoRoute?

Developed from travel training concepts, PhotoRoute is the only inclusive way-finding navigation tool that enables people with learning disabilities to travel independently.

PhotoRoute does what it says, utilises photos to virtually guide people from A-B following step free, easy to navigate routes that:

  • Are easy to create edit and share.
  • Are custom journeys sewing in local knowledge.
  • Provide cohesive external and internal way-finding information.
  • Work well from public and private transport.
  • Follow the easiest and fastest step-free routes, particularly vital for people with learning and physical disabilities.
  • Are inclusively designed to work for the widest possible audience including those speaking English as a second language.

What issues does PhotoRoute address?

People inherently learn to navigate themselves through landmarks. Normally when you ask for directions on the street, more often than not you will be told “make a right before the KFC” or “turn left past the gas station.” PhotoRoute shows the user which landmarks to keep an eye out for.

Traditional navigation tools such as apple and google maps provide walking maps that are not always representative of the street environment which reduces independent travel confidence, this has a compounding effect for people with disabilities. Their maps are restricted to outdoor locations, and often hard to navigate. They do not have the ability to sew in local usability such as quieter routes to walk for people on the autistic spectrum.

What’s the travel training project?

Its about students with Special Educational Needs being able to make healthier lifestyle choices and gaining independence by using their expertise to co-produce maps from private homes to school to remove reliance on council supplied transport.
Technology outputs include:

  • Security – maps created with vulnerable people are kept private to the individual, family member and support staff.
  • Transparency – Local supporter/family member being able to see all students travelling on a map and receiving all students indicator messages.
  • Intelligent support – should students deviate off chosen route ie. “did you mean to leave your journey?”
  • Providing confidence for family carers and support by:
    • Being able to visually track students along their chosen journey.
    • Notification messages to family, carers and support staff once a student arrives at chosen destination.

Enabling clients to think differently about independent travel provision by:

  • Ensuring there’s cohesive provision for all members of our diverse communities from transport to turnstile.
  • Supporting students en-route from personal houses and public transport nodes to your destination, or internally to desired location.
  • Keeping abreast of access changes to the built environment.
  • Bridging the gap between a comprehensive access audit and street level facilities.
  • Providing student, parent carers and support staff with confidence when planning trips.
  • Removing the need for risk assessments for school outings.
  • Opportunity for students to develop skills and employment opportunities.

Ideally by the end of the 6 month project we would aim that students would not require travel support or to use their own PhotoRoute maps on a daily basis.

Related links


News PhotoRoute Uncategorized

PhotoRoute integration with iBeacon

“Enabled City constantly utilizes the newest technology available to improve upon and expand our services”

What is iBeacon?

iBeacon is a new bluetooth based system that pinpoints a mobile device’s location and upload’s that personal info such as their location and profile into to a network. It is a new technology that is being adapted and tested by many industries such as airports, airlines and commercial retail stores.

Ok, now what are its features?

  • Micro Location – Pinpoints a user’s location indoors or outdoors to a matter of a few centimetres. It is a vast improvement from GPS which relies on satellites. 
  • Mobile Beacon’s – Beacon’s can be other mobile devices, further improving the complexity of the network.

How can those features integrate with PhotoRoute?

  • Advanced Navigation – iBeacon can completely upgrade PhotoRoutes basic features by providing real-time indoor tracking info for user’s and lead them straight from the entrance of the stadium to their seats. We will be able to improve guiding features for people with disabilities. Visually impaired individuals will be able to have iBeacon track their location and provide well spoken directions and sensory information for them to get to their seats.
    3D navigation (for different levels within the building) up stairs and escalators is now possible.
    Because iBeacon is bluetooth technology bad service or wifi connection won’t affect the navigation.
  • Stadium mapping – iBeacon will make it easy to create accurate stadium maps that customer’s can utilise from their phone.
  • People mapping – iBeacon will enable stadiums to track people throughout the building and their uploaded personal information to generate demographic info for sections of the Stadium.
  • Zone-based notifications and coupons – Once the mobile device gets inside a certain range of the beacons, it will get a generic notification. ex: Once you enter the stadium, you get a message that says “Welcome to the Stadium.” Such messages can be very useful in sending timely coupons to people when they near food or retail locations.
  • Demographic-sensitive advertising that changes advertising to people in a certain area base on the majority demographic.
  • Fan/safety and anti-riot/violence reporting – Fan’s will be able to report safety hazards or confrontations between fan’s of opposing teams in real time to Stadium staff who will be able to track the user’s location and appear on the scene quickly. A direct line of communication between customer services and fans.
    Customer services will also be able to message fan’s directly with safety alerts and warnings based on events surrounding their locations.
  • Personalized Customer Services – Fan’s in need will be able to connect with customer services directly for help.
    • Can be basic help for direction’s or safety or health.
    • Commercial services such as Food served directly to your seat so you don’t have to miss anytime during the game.

Compatible devices

iBeacon technology works on Bluetooth Low Energy (BLE), also known as Bluetooth Smart, compatible devices include:

  • iOS devices with Bluetooth 4.0 (iPhone 4S and later, iPad (3rd generation) and later, iPad Mini (1st generation) and later, iPod Touch (5th generation).
  • Macintosh computers with OS X Mavericks (10.9) and Bluetooth 4.0
  • Android 4.3+ (e.g. Samsung Galaxy S3/S4/S4 Mini, Samsung Galaxy Note 2/3, HTC One, Google/LG Nexus 7 2013 version/Nexus 4/Nexus 5, HTC Butterfly)
  • Windows Phone devices with the Lumia Cyan update or above. (reports suggest support is not included with Windows Phone 8.1)

PhotoRoute stadium way findingEnabled City constantly seeks to utilise the newest high technology available to improve upon and expand our services.

Article by Ben Hadar for Enabled City Ltd

Related articles

Tottenham Hotspur FC launch stadium way-finding app

News Print Uncategorized Word-Bank

Protected: Welcome Pack for East London NHS Trust

This content is password protected. To view it please enter your password below:

Case Studies News Print Word-Bank

Safeguarding: making process accessible

Information should be fun, represent our diverse communities and be accessible

Following our Tottenham Hotspur FC fan excellence work and TH Foundation independent travel project we’re making clubs our Word-Bank engagement software and easy-read desktop publishing services to:

  • Help with wider community engagement
  • Make policy and procedure accessible

“Accessible” means that the following people can understand your written and electronic material:

  • People at the national reading age of an educated 11 year old (BBC)
  • People with learning, physical (way-finding maps) and sensory disabilities
  • People speaking English as a second language

Ensuring policy becomes mainstream

Word-Bank is a BBC Innovation Lab awarded literacy tool helping online engagement and “understandability” rather than just readability.
Word-Bank’s platform was recently redeveloped via an NHS England contract, the new system boasts:

  • Effortless integration, you just add a few few lines of code then choose which dictionaries to automatically link back to your website
  • Cross platform working on mobile, tablet, desktop and intranets
  • Enabling clients to control branding
  • Clients being able to contextualise instances of definitions locally
  • Providing clients with custom dictionaries

For an example see Word-Bank added to the FA’s Equality Policy or other articles on Word-Bank.

Easy read design services

Easy Read desktop publishing

Easy Read is where we convert client documents into clear, accessible language and use photographic images to support text with pixel perfect design.

Earlier safeguarding projects include NHS London’s accessible complaints leaflets, produced with health professionals, front line clinicians and people with disabilities.
We make the process simple, following copy being signed off centrally we provided each London Acute Care trust with a locally personalised PDF document to help patients understand that when things go wrong:

  • It’s not their faultSafeguarding with Tottenham Hotspur FC
  • There is a complaints process
  • We’re sorry this happened
  • You will be treated with privacy, respect and dignity and basic human rights
  • Mini case studies of people who had engaged in the process and improved services
  • Local branding, phone numbers, language and walk in support services

Safeguarding related projects with NHS providers

  • Making a Welcome Pack accessible for people who have been sectioned
    • licensing Word-Bank and custom definitions to help their entire websites accessibility.
      The easier to read Welcome Pack will be provided in website format to be easily copy and pasted into their main website.
    • Easy Read leaflets for Community Mental Health Services (CAMHS)
    • Easy Read leaflets for Patient Report Experience Measure (PREM)
    • Easy Read leaflets for Patient Report Outcome Measures (PROM)
    • Easy Read leaflets for Accessible Safeguarding and Complaints, personalised to 7 locations

Greenwich CCGlogo-Greenwich-CCG

  • Engagement videos helping patients understand the Continuing Health Care pathway
  • Personal Health Budgets
    • Easy Read leaflets explaining the PHB process, information was aimed to accessible to family carers who often speak English as a second language and people with learning disabilities
    • Licensing Word-Bank’s automated jargon busting software to improve online engagement with people accessing services and staff

NHS England

    • Consulting on the new accessible information standard being mandated in early 2015.


For a live Word-Bank example see a copy of the Football Association’s Equality Policy.

Awards Case Studies News PhotoRoute Uncategorized Word-Bank

Why inclusive design matters

Our richly diverse populations are ageing, we’re technically capable and expect smart services to work intuitively – we have one opportunity to attract a new customer.

According to Disability Rights UK, 83% of disabled people had ‘walked away’ from making a purchase, unable or unwilling to do so. The most important factor was inaccessible premises. Other important factors that discouraged disabled consumers from spending were poorly designed products and staff who were not disability confident, were rude or appeared prejudiced.

“Inclusive or universal design is the design of buildings, products and/or services that are accessible to, and usable by, as many people as reasonably possible without the need for special adaptation. For a design to be inclusive it must respect the needs of people with mobility, visual and hearing impairments, learning difficulties, and people from different cultural and religious backgrounds”
Margaret Hickish, ODA, Responsible for Accessibility and Inclusive Design of the Olympic Park and Venues, London 2012

Our expertise comes from helping make meticulous NHS policy and processes more accessible for hard to reach groups – our expertise improves inclusion, safeguarding & education practices within any other sector. Enabled City has a number of inclusively designed services that are easy to bolt onto existing services and extend your market reach to:

  • The grey pound/ silver surfers
  • Young families with buggies
  • People speaking English as a second language
  • Those who find traditional linear maps hard to navigate
  • People with physical or learning disabilities
  • The Deaf community
  • Those with low literacy – the average reading age in the UK being that of an educated 11 year old (BBC)

People with disabilities in the UK represent a market with a combined spending power of £80 billion

Our introduction to sport came from supplying the London 2012 Olympic and Paralympic games. We now offer this expertise to premier football clubs and community organisations through our no-fuss bolt on tools Word-Bank and PhotoRoute. In addition, our Easy Read document production service helps organisations communicate with all their customers.

Word-Bank is an automated multimedia dictionary – a great tool for enabling policy to become mainstream information provision:

  • BBC Innovation Lab awarded
  • and independently proven by the Disability Rights Commission to aid website comprehension by 100%
  • ideal for grassroots retention and raising equality comprehension

Tottenham Hotspur FC

PhotoRoute is our other inclusively designed product-based service, providing easy-to-follow photographic journeys in website, print, embeddable and app formats.

PhotoRoute was developed from Visit London Gold Awarded expertise because we include the needs of people with disabilities and those speaking English as a second language.
We’ve been working with Tottenham Hotspur Football Club and Foundation to develop new services that include:

  • Automated way-finding maps (when in range of maps)
  • External and internal stadium way-finding from public transport and car parking to guide disabled visitors directly to seating blocks (stage 2 will include provision for non-disabled fans).

PhotoRoute being inclusively designed, promotes Tottenham Hotspur Football Club’s excellent customer services and fan safety/safeguarding policies and for the TH Foundation, grassroots engagement & participation services.

Tottenham Hotspur Foundation

There are many factors that may limit life opportunities of people who have support needs. Independent travel is often one of the major barriers to overcome for individuals with disabilities which is often compounded by anxious family members or support workers.

Tottenham Hotspur Foundation chose to use PhotoRoute way-finding maps which are inclusive of the above impairment groups and also provide confidence for anxious family members by supporting the individual’s independent travel at every decision point.

“West Lea Specialist Sports College & Physical Education School recently published the PhotoRoute map on our website. This was for the public to be able to find us on foot from Edmonton Green railway station to our main entrance. Only after a few days of the publication, a visitor to the school commented that they found the link on our website and used the App to find their way to our school. They commented on how easy and efficient it was to use and made the journey on foot more enjoyable and low stress knowing directions. We are very pleased with PhotoRoute map and intend to use it for our pupil’s to know how to travel around our borough. Our next publication is to find the route from our school to our charity shop in Edmonton Green Shopping Mall, so our students can find the best, safest and easiest way to the shop”.
Julian Halford Community & Enterprise Manager, West Lea School.


Past safeguarding projects have used our Easy Read document service to provide NHS London with accessible complaints leaflets, personalised locally across London to help people understand that if things go wrong often its not their fault. They include:

  • The complaints process and how services will improve by getting in contact
  • Your basic human rights and that you will be treated with privacy, respect and dignity
  • Mini case studies
  • Your local phone numbers, language and support services

Our natural progression is to offer clubs our easy-read desktop publishing services to make policy and procedure accessible to the national reading of that of an educated11 year old (BBC).

Why get in touch?

We all have different priorities at different times, following an inclusive design approach when developing services means:

  • Doing more with less.
  • Improving customer satisfaction for existing customers.
  • Reaching a much wider audience that’s often not being serviced.

Contact us to discuss your needs, we look forward to hearing from you.

Case Studies News Uncategorized

Pre-paid cash cards

Enabled City is a provider of technology solutions for people with physical and learning disabilities and those with mental health issues. It has partnered with a large digital agency to provide pre-paid cash cards for organisations which have a significant interaction and engagement with people with disabilities.

The pre-paid cash card scheme is backed and administered by a major banking group allowing the card to be used anywhere that Mastercard and Visa facilities are available. Cards must be pre-loaded with cash, before they can be used for spending. This allows for tighter cash management without the opportunity for runaway spending on credit.

For people on low incomes, or with a poor or non-existent credit rating, pre-paid cards provide one of the few ways of making electronic payments without requiring a credit card. Many people with disabilities find it difficult to obtain credit facilities to make card payments. Organisations who provide such cards to their customer communities not only provide a valuable service, they have an opportunity to generate an additional income stream from their customer base.

pre-paid cash cardSpecific benefits of pre-paid cash cards include:

  • Guaranteed approval
  • Guaranteed debit card
  • Dedicated sort code and account number
  • Direct Debit BACS clearing
  • Telephone banking
  • Online payments
  • Account Statement
  • Jam jar wallets
  • Ring-fenced jam jars
  • Bill payments

Many people without credit ratings are prevented from using the benefits of online financial transactions. Pre-paid cash cards can open up new opportunities for such people.

News Uncategorized Word-Bank

Premier League announce new rule this season that concussed players

The Premier League have introduced a new set of rules to address the issue of concussion in football that include the specific stipulation that managers must now defer to the club team doctor in deciding whether a player stays on the pitch.

An additional tunnel doctor will also be mandatory at every Premier League fixture to assist and liaise with the team medics, while every player will also be encouraged to take a yearly neuro-psychological test to assess their “baseline” functioning.

Medics and doctors will also all carry a ‘concussion recognition tool’ that will be provided to all clubs and contains key advice and guidance on assessing concussion. It is a medical condition that is particularly difficult to diagnose and which may only produce clear symptoms several days after the incident. “We must overcome the idea that it is brave or heroic to play on and accept that this is an injury that cannot be run off,” said Gary O’Driscoll, who is the Arsenal club doctor and also the chairman of the Premier League club doctors’ group.

The clear advice will be that doctors should insist to substitute even if the concussion is suspected and not confirmed. The new rules will also apply to academy matches.

The Premier League have also created a new ‘medical advisor’ position for the league, while the Football Association have today launched a concussion awareness campaign that contains video messages from the England squad.

No change for the offside rule for 2014!