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Premiership Rugby World Cup 2015 Revenues

All eyes will be on the UK this summer as the 2015 Rugby World Cup draws near. The massive sporting event will bring together teams from all over the world to compete for the ultimate prize in rugby. Cities like London, Manchester, Brighton, Cardiff, Leeds, Newcastle, and Exeter will all host matches at some of the best stadiums in the world. This huge event brings thousands of people from all over the world to the British Isles and causes a huge spike in tourism and visitors to the UK.

An estimated 466,000 visitors are expected to come to Britain across the duration of the World Cup. These visitors are expected to contribute up to £869 million in direct expenditures. That comes in the form of purchasing tickets, travel costs, accommodation expenses, and match day entertainment and other tourism needs. An additional £85 million have been invested in infrastructure development. If we include the value of additional exposure to a global market to attract future tourists and business, the 2015 Rugby World Cup is expected to deliver up to £2.2 billion in output to the British economy which translates to an additional £982 million of value added to its GDP (RWC Economic Impact  Study).

Sports spectator

This huge spike in visitors and income will force Britain to adapt to the increased temporary population. More people visiting for the World Cup will mean more people using public transportation like buses, the tube, and the National Rail Service. For this event to be a success, all those attending must be able to access stadiums and public transportation while going to and from the venues. A large amount of rugby fans living with disabilities will face additional obstacles in addition to the large crowds and prices of transportation. Finding access points to enter stations and stadiums can be difficult on a busy match day. Facing difficulties to attend matches could deter many fans from attending matches or even coming to the UK at all. Less people attending means less revenue coming into the country and the economy.

It is crucial that inclusive design and accessibility for all is kept in mind when planning this huge event this summer. This World Cup is not only a reflection of the sport of rugby but it is going to put Great Britain in the international spotlight. Including all rugby fans of all capabilities who come from all over the world will make this summer’s 2015 Rugby World Cup even better and one that won’t be forgotten.

Article by Patrick Goetzke

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Health Literacy – Proportionate Universalism?

What is Health literacy?

“Health literacy skills are those needed to gain access to, understand, and use information to promote and maintain health. At its most basic, health literacy involves functional literacy, numeracy, and ICT skills for understanding health information, but also includes skills to evaluate and apply health information in changing contexts. In addition, patients with these skills can use information to take control over environmental and social factors affecting health (critical health literacy).”

Marmot report

It has been nearly five years since Professor Sir Michael Marmot published his report on how to reduce health inequalities in the United Kingdom. The Marmot report was titled “Fair Society, Healthy Living” and was published in February of 2010 after Marmot was asked by the then Secretary of State for Health to chair an independent review to propose the most effective evidence-based strategies for reducing health inequalities in England. The report concluded that reducing health inequalities would require action on six policy objectives:

  1. Give every child the best start in life
  2. Enable all children, young people, and adults to maximize their capabilities and have control over their lives
  3. Create fair employment and good work for all
  4. Ensure a healthy standard of living for all
  5. Create and develop healthy and sustainable places and communities
  6. Strengthen the role and impact of ill-health prevention

These six policy objectives would decrease health inequalities in England and would give all citizens equal opportunities to be as healthy and safe as possible. This is crucial today because health information in current circulation is written at too complex a level for 43% of working age adults aged 16 to 65. In England, older people with low health literacy have higher mortality. Research from the US and Europe shows people with low health literacy are more likely to have a long-term health condition and this is more likely to limit their activities. People with a low health literacy rate their health as lower than people with higher health literacy levels; people with low health literacy and lower educational levels are more likely to have unhealthy lifestyles.

Statistics are even worse among harder to reach groups, like people living in areas struck by poverty or even people currently incarcerated in prison.

  • In 2004, less than a third of prisoners had access to prison education at any one time.
  • 48% of prisoners have literacy skills at or below Level 1 and 65% have numeracy skills at or below Level 1.
  • More than one in three people in prison have a reading level below Level 1 and 75% for writing.
  • Level 1 is what is expected of an eleven year old child. This low literacy level in places where health is most needed is a huge issue that needs to be addressed.

Prison literacy

Since the Marmot report was published, there has been widespread uptake and endorsement of the review’s approach and recommendations. Over 75% of local governments are now working to embed Marmot principles in their approaches to improving health and reducing inequalities. It is important to keep all citizens in mind when planning for improvements. Focusing solely on the most disadvantaged will not reduce inequalities sufficiently. To reduce the steepness of the social gradient in health, actions must be universal, but with a scale and intensity that is proportionate to the level of disadvantage. This strategy is known as proportionate universalism and it is crucial that as many Britons as possible are well educated on their health.

The term ‘Proportionate universalism’ is ripe for defining in Word-Bank.

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University of Cambridge & Leading Change Highlights EnabledCity

University of Cambridge’s Leading Change programme focuses on social entrepreneurs within the Commonwealth providing a diverse and visionary range of services.

The Leading Change programme is a partnership between The Queen Elizabeth Diamond Jubilee Trust, Comic Relief and The Royal Commonwealth Society, developed exclusively for the winners and runners-up of the Queen’s Young Leaders Programme, by the Institute of Continuing Education at the University of Cambridge.

Learn how Enabled City developed from charitable objectives, which underpin the company’s commercial activities today.

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Go to website

Leading Change supporters

Article by Juno Baker 

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PhotoRoute & iBeacon

Passionate about inclusive innovation, PhotoRoute enhanced with iBeacon technology provides high resolution way finding and enables clients to extend their customer service offering to include people who are visually impaired or blind and/or requiring step free turn-by-turn directions.

Working with a large transport provider we’re evaluating how the upgraded system can deliver intelligent way-finding to personal handsets integrating with transport notifications and retail opportunities. All of this will be provided in an inclusive design for people requiring step free maps and those who are visually impaired or blind as well as the public at large.

Our approach enables customers to think differently about customer experience and engagement. We provide the base content which enables clients to maintain and enhance via our non-technical user interface.

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Premier League Clubs’ Reputation in Danger

Barclay’s Premier League teams have recently come under fire for not providing adequate accessibility for disabled supporters. Disabled fans have complained that stadiums do not have enough access points or viewing areas for people using wheelchairs and people with disabilities are not being considered when clubs make decisions. With many clubs receiving this negative publicity, the importance of a club’s reputation is being called into question.

The GuardianThe 2010 Equality Act outlawed disability discrimination in Great Britain, making it illegal to provide unequal services just because someone is disabled. However, many Premier League clubs have not made the required improvements. There are currently only two teams in the Barclays Premier League, Swansea City and Leicester City, which meet the required number of wheelchair places for the size of their stadiums. These standards were also laid out in the Home Office green guide for new grounds, and agreed upon by the 1998 Football Task Force to apply to existing grounds.

Premier leagues rule book, 2014/2015 seasonHowever, the guidelines that Premier League clubs must follow are very vague and left up to interpretation. The only mention of disabled supporters is in Section K.34 of the Premier League 2014/15 Handbook. All it says is Each Club shall provide sufficient and adequate facilities for disabled supporters. This does not give the clubs much information when it comes to providing adequate facilities for supporters with disabilities. Different teams may have different ideas about what is sufficient and adequate which can lead to unequal treatment of those with disabilities who are trying to attend a football match.

When it comes to adapting stadiums to meet the needs of supporters with disabilities, every team and every stadium is different. All Premier League stadiums were built either before 1914 and World War I or after 1993. This creates a huge divide between teams with newer grounds and teams with older, more historic grounds. Clubs that have built and opened newer stadiums, like Manchester City in 2003 and Arsenal in 2006, have been more strictly regulated in the construction of their new grounds as more legislation is created to help disabled supporters. Building a new stadium today is monitored much more closely to meet regulations than it was before. The graph below shows when all the Premier League grounds were opened.

Stadiums by age courtesy of the Stadium Guide

Stadiums by age courtesy of the Stadium Guide

Clubs with older stadiums have a harder time meeting the required standards. Some of the older stadiums in Great Britain are rather obsolete and cramped due to expanding fan bases, decreasing the provision for fans with disabilities. Some Premier League teams are currently building new stadiums to accommodate more supporters and are also aiming to better meet disability access regulations. Tottenham Hotspur FC and West Ham United FC are aiming to break ground on customer excellence with their new stadiums and look to better improve their reputation in the eye of the public. Liverpool FC are also looking to use the expansion of Anfield’s Main Stand as a catalyst for improved customer services.

So the question is, how much of an effect does reputation have on Premier League clubs? The answer is it has a huge effect. A club’s reputation is what brings in more fans and it is what they and members of the club itself pride themselves on. A good reputation can mean success on and off the pitch while a bad reputation can spell doom for an organisation.

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A good example is Swansea City Football Club in South Wales. Swansea City, one of the only two teams in the Premier League that meet the required number of wheelchair spaces in their stadium as stated earlier, isreportedly the most loved club in the Premier League. According to a survey done by the Daily Mail where a large sample of British people were asked their opinions on Premier League clubs, Swansea City scored the highest popularity rating with 60.6%4.

Trinity Mirror survey by Daily MailTrinity Mirror survey and image by Daily Mail

Factors like the good disability access, an attractive style of football, and an organisation that looks out for the fans creates a great reputation for Swansea City. This good reputation has translated to success as the club has finished in the top 12 of the Premier League for the past three years since being promoted.

By Patrick Goetzke, Villanova University