On Monday, April 11th, Enabled City attended the Active Communication Conference at the Manchester Macdonald Hotel and Spa. This conference was a one-day event organised by the English Federation of Disability Sport (EFDS) on accessible communications in sport and physical activity. It was a chance to learn about communication issues from a number of notable speakers during the morning session, as well as host an informational table ourselves in the afternoon.
“Imagine how many more people we could get active if our communications were easier to access and understand.
We live and work in a climate of fast-moving messages through a multitude of channels. Some of the time and money we spend on those messages is lost. Perhaps the information is not in the right format and colour, or the wording is too hard to understand. As a result, we are missing so many participants.
With 9.4 million disabled people in England – many of your potential participants are disabled people. Research shows that inaccessible communications can be a barrier to participation. Disabled people also say that not being aware of opportunities prevents them from taking part. Inclusive and accessible communications can help everyone in sport and physical activity reach more people.”
Speakers included Kate Dale of Sport England, Gareth Ford Williams of BBC Digital, Robin Christopherson of Abilitynet and Catherine Grinyer of Big Voice Communications. Enabled City hosted round table discussions on best practice to improve communication accessibility.