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Don’t lose visitors by using DIY maps

Don’t lose visitors by using DIY maps

Google maps are the industry standard in the UK and while they provide a DIY solution, their walking routes are generic and often not how people actually way-find at street level for example google maps will direct people to walk down the centre of the road.
First time visitors need local knowledge such as safe places to cross following drop kerbs, if the route’s step free and have reliable imagery of landmarks to support way finding decisions.

Another issue is that google maps are not easily updated, they do not reflect changes to the built environment or facilities along the route.

This lack of information puts stress on visitors (compounded for disabled people needing to know if routes are accessible and facilities available).


Visitor confidence is promoted when showing easy walking routes (which side of the footpath to be on and where to cross safely) in accessible formats for ease of planning and attempting new and unfamiliar journeys.
PhotoRoute is a hybrid solution giving clients the ability to add their own way-finding routes in accessible formats by having:

  • Geo-located images of the street environment and for those preferring to listen to routes, audio versions
  • Print versions for those without mobile devices
  • Selectable step free options
  • And so users stay on your site for longer, PhotoRoute maps are embeddable into external websites.

So lets go through features..

Visitors who are visually impaired or preferring to search using text can hide the graphical map and go directly to index listingsicon-hide graphical map go to text listing.
Visitors using the graphical search can click on pins icon google map pin to see a detailed map with audio audio icon and print options Print icon. This is also where you find the embed code to add a single map to another website (ideal for away fans wanting a single route).

Live example when embedding all Tottenham Hotspur Foundation’s maps.
Visit the Foundations client page for emebed codes

Embedding a single map with print & audio options

Mobile devices

When accessing via a mobile device and within 100 meters of a PhotoRoute map your locations displayed .

view when accessing on mobile device

From a mobile device you have options from the menu icon of mobile hamburger menu of being able to choose 3 pin zoom (so your google base map is easier to read) and auto scroll which changes stages of maps automatically ahead of decision points – helping reaffirm your location with upcoming landmark.

Mobile navigation settings

Points of Interest

PhotoRoute enables clients to add Points of Interest to maps to help find key facilities and promote commercial opportunities. Adding icons and images to google maps

Integration with other travel API’s

TfLs bus information has been integrated into PhotoRoute, visitors just need to click the Show TfL button at the bottom of maps to show nearest buses. There is the option not to show TfL bus information for maps outside of London (we are keen to integrate other data sets).

Integrated with TfLs bus information

Audio options audio icon

PhotoRoute automatically generates an audio version of the route so visitors preferring to listen such as visually impaired visitors can plug in their ear phones in and listen to geolocated way finding information.

Print options Print icon

PhotoRoute generates a print version for those without a mobile device or preferring to be paper based.

Print options

Adding maps to other websites

PhotoRoute maps can be embedded into other websites (unless restricted by clients) by copying code from the client page and pasting into your website (remembering to add height and width elements to fit snugly into your page).

Embedding a group of maps

Embedding a group of maps

Embedding a single map

Embedding a single map

Clients can add PhotoRoute maps to their native apps. We supply a small consultancy to understand how your apps were built so you can manage your PhotoRoute maps within external native apps.

To find the embed code for the above maps visit

About PhotoRoute

PhotoRoute has evolved since being used by the London 2012 Paralympics,  our latest feature allows clients to add Points of Interest next to their way finding maps. The Hotspur foundation uses this feature to add their logo and image of their new offices to Google maps, this feature could be used for local facilities such as accessible facilities.

Hotspur Foundation increasing capacity project

Training and online map making support is included in the easy start programme, the main uses were to remove barriers to independent travel to sports and education programmes and show people the location of their new offices.

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