Case Studies News PhotoRoute Uncategorized

Sports Ground Safety Authority case study with THFC

Getting to a match is not easy, Even if you’ve been there before. There will be masses of people. That can be intimidating on its own. If you’ve never been to the stadium, or if you’ve got a disability, it could be enough to put you off trying.

  • Nationally 4 of out 5 young people cannot read maps
  • 65% of people are visual learners who absorb and recall information best by seeing
  • 83% of disabled people had ‘walked away’ from making a purchase, unable or unwilling to do so. The most important factor was inaccessible premises. Other important factors that discouraged disabled consumers from spending were poorly designed products and staff who were not disability confident, were rude or appeared prejudiced”.

See how THFC removed these barriers in the Sports Ground Safety Authority case study.

Case Studies News PhotoRoute Uncategorized

“This has helped to change the lives of people being supported by the Foundation”

Reflective Summary – our partnership with Enabled City and our use of PhotoRoute technology

Tottenham Hotspur Foundation have an ongoing relationship with Enabled City,logo Tottenham Hotspur Foundation they are the leading supplier of assistive technology products for people and businesses whose customers include those with dyslexia, mental health issues, mobility and learning difficulties.

PhotoRoute, their digital mapping solution has been used by Tottenham Hotspur Football Club and the London 2012 Paralympics. It has been designed around the needs of people who need assistive travel technology. PhotoRoute provides easy read maps and travel directions which are accessible online, in transit and in print. Unlike other forms of mapping technology, PhotoRoute is designed for those with dyslexia, mental health issues, mobility and learning difficulties and provides user selectable step free options, geo-located images and audio descriptions.

Enabled City ran two staff training events for Tottenham Hotspur Foundation staff at the start of the project and has followed up with online support as and when required. Our close working relationship has enabled the Foundation to suggest enhancements to the PhotoRoute system which have been quickly implemented, these were:

  • Points of Interest casino malaysiaAdding icons and images to google maps
    This was useful for showing the location of the new Foundation offices and has enabled us to use landmarks to help young people identify their location particularly where maps cross over or when the journey extends from map 1 to map 2. It is also worth knowing that google maps are still showing the previous tenants of the building currently being used by Tottenham Hotspur Foundation, whilst PhotoRoute maps are updated internally by THF and Enabled City.
  • Audio Way Finding Options
    People who are visually impaired can listen to geo located way finding instructions. This has also helped young people who find reading a challenge and has provided them with an alternative provision of information or an opportunity to use their reading skills backed up by an auditory commentary.

PhotoRoute has played an important role in making the Foundation’s wider delivery more accessible. As part of our website upgrade, we are in the process of creating and adding maps to our programme pages to enable people to travel from key points of interest to their desired session venues.

Enabled City has provided online support for our website technical team to embed their maps into our website. We have also been discussing with Enabled City how we train students from our Pathways to Employment programme to create maps across the Foundations programmes.

Parents and Young People

PhotoRoute has enabled our staff to work creatively with parents of young adults who have a learning disability. Several parents come to us with travel and independence concerns, essentially the fear of letting go. By using PhotoRoute we have been able to reassure parents and guardians that there are tools and assistive technologies out there that are available to them. One parent on our Pathways to Employment programme was keen to work with us in helping their young person’s transition towards independent travel by supporting with additional travel training sessions at weekends in their own free time. THF were able to provide PhotoRoute resources to the families to assist with their travel training sessions and to help by providing a sustainable resource for the young person to use beyond their supported journeys moving into their new independent travel lifestyle.

Working with Enabled City has been great. Our mutual respect of each other’s experience has enabled us to shape a product that is now more widely available to young people and their families. This has helped to change the lives of people being supported by the Foundation.

Example when embedding a group of maps from

Example when embedding a single map (with print options)

What to do next

Join our mailing list.

News PhotoRoute Uncategorized

Don’t lose visitors by using DIY maps

Don’t lose visitors by using DIY maps

Google maps are the industry standard in the UK and while they provide a DIY solution, their walking routes are generic and often not how people actually way-find at street level for example google maps will direct people to walk down the centre of the road.
First time visitors need local knowledge such as safe places to cross following drop kerbs, if the route’s step free and have reliable imagery of landmarks to support way finding decisions.

Another issue is that google maps are not easily updated, they do not reflect changes to the built environment or facilities along the route.

This lack of information puts stress on visitors (compounded for disabled people needing to know if routes are accessible and facilities available).


Visitor confidence is promoted when showing easy walking routes (which side of the footpath to be on and where to cross safely) in accessible formats for ease of planning and attempting new and unfamiliar journeys.
PhotoRoute is a hybrid solution giving clients the ability to add their own way-finding routes in accessible formats by having:

  • Geo-located images of the street environment and for those preferring to listen to routes, audio versions
  • Print versions for those without mobile devices
  • Selectable step free options
  • And so users stay on your site for longer, PhotoRoute maps are embeddable into external websites.

So lets go through features..

Visitors who are visually impaired or preferring to search using text can hide the graphical map and go directly to index listingsicon-hide graphical map go to text listing.
Visitors using the graphical search can click on pins icon google map pin to see a detailed map with audio audio icon and print options Print icon. This is also where you find the embed code to add a single map to another website (ideal for away fans wanting a single route).

Live example when embedding all Tottenham Hotspur Foundation’s maps.
Visit the Foundations client page for emebed codes

Embedding a single map with print & audio options

Mobile devices

When accessing via a mobile device and within 100 meters of a PhotoRoute map your locations displayed .

view when accessing on mobile device

From a mobile device you have options from the menu icon of mobile hamburger menu of being able to choose 3 pin zoom (so your google base map is easier to read) and auto scroll which changes stages of maps automatically ahead of decision points – helping reaffirm your location with upcoming landmark.

Mobile navigation settings

Points of Interest

PhotoRoute enables clients to add Points of Interest to maps to help find key facilities and promote commercial opportunities. Adding icons and images to google maps

Integration with other travel API’s

TfLs bus information has been integrated into PhotoRoute, visitors just need to click the Show TfL button at the bottom of maps to show nearest buses. There is the option not to show TfL bus information for maps outside of London (we are keen to integrate other data sets).

Integrated with TfLs bus information

Audio options audio icon

PhotoRoute automatically generates an audio version of the route so visitors preferring to listen such as visually impaired visitors can plug in their ear phones in and listen to geolocated way finding information.

Print options Print icon

PhotoRoute generates a print version for those without a mobile device or preferring to be paper based.

Print options

Adding maps to other websites

PhotoRoute maps can be embedded into other websites (unless restricted by clients) by copying code from the client page and pasting into your website (remembering to add height and width elements to fit snugly into your page).

Embedding a group of maps

Embedding a group of maps

Embedding a single map

Embedding a single map

Clients can add PhotoRoute maps to their native apps. We supply a small consultancy to understand how your apps were built so you can manage your PhotoRoute maps within external native apps.

To find the embed code for the above maps visit

About PhotoRoute

PhotoRoute has evolved since being used by the London 2012 Paralympics,  our latest feature allows clients to add Points of Interest next to their way finding maps. The Hotspur foundation uses this feature to add their logo and image of their new offices to Google maps, this feature could be used for local facilities such as accessible facilities.

Hotspur Foundation increasing capacity project

Training and online map making support is included in the easy start programme, the main uses were to remove barriers to independent travel to sports and education programmes and show people the location of their new offices.

Related article

Case Studies Filming HERO docs News PhotoRoute Uncategorized Word-Bank

Combat abuse by making policy for young people

Allegations of child abuse in the media is sickening – we need to share our knowledge of basic Human Rights with children by delivering policy in formats accessible to them.

Knowledge is power

Policy documents are often written by highly educated professionals in highly educated professional-speak, and generally not in the language used by the people they are designed to protect.

The delivery of policy documents needs to change to be part of mainstream information provision. How often do people actually read policy documents, from start to finish? We have so many formats available to us, that appeal to young people, those with English as a second language, people with cognitive difficulties, in short, any vulnerable groups, those who really need protecting. Policy documents should literally ‘speak’ to them, they should be memorable, how else can people be protected by them?

Tools to help

1. Convert policy documents into an easy read format

This means having meaningful use of images to support sentence structure and using a common language (without loosing legal context).THFC-safegaurd-small

Use tools like HERO docs (Healthcare Easy Read Online) to convert policy into easy read

Live example visit

2. Publish policy in mobile friendly formats

Do you read PDF’s on your phone, personally I’ve lost interest after scrolling across the first paragraph.
Publish policies as a normal web page – don’t hide them in PDF or Word Doc attachments.

3. Add Word-Bank to your site

Word-Bank definitions add comprehension to your website content (can also be added to individual policy pages). Word-Bank won a BBC innovation lab award for aiding those that could fall through the information gaps and our technological approach.Live example visit
Or Word-Bank FAQs for more information.

4. Creating an animated (easy read) film

This is a great way to make complex subjects accessible. An example being NHS Englands national Continuing Healthcare film (created with Greenwich CCG).
Continuing Healthcare is sometimes known as end of life care, it’s when our health needs change when having illnesses such as cancer and being able to access addition budgets that are fairly much unlimited.
The policy has a legal context, it was published then copied and pasted across NHS websites but the policy was too complex for time poor health professionals to understand and then be able to impart to patients and families.

We worked with the policy writers to create an easier-to-read script of the policy and create an animated film.
For improved accessibility we:

  • published the script of the film in website text for those preferring to read (such as those using screen readers) and have the additional benefit of Word-Bank definitions.
  • theres nothing spoken in the film thats not displayed graphically and vice verse
  • the film has voice over and it’s also captioned

Live example: www.enabledcity.chc/ or  NHS England’s CHC policy that the film was made from

Animation is very effective and also worth considering how widely it can be used – NHS England’s national version is freely available and it can be localised with own staff intro’s and outros

Animated example of Transforming Care programme

5. Review your contact us page

Its also worth reviewing your contact us section of your website, can the copy be improved? Would using transport symbols and a map help people with low literacy report abuse in person – such is best practice for Patient Advice Liaison Service in NHS (NHS complaints service). Use PhotoRoute to remove barriers to independent travel.

See how Tottenham Hotpsur Foundation removes independent travel barriers
Contact us for more information

Awards Case Studies News PhotoRoute Uncategorized

Hotspur Foundation removes independent travel barriers

Tottenham Hotspur Foundation have received funding from the Premier League Charitable fund to roll out the new PhotoRoute service across their patch, expected outcomes include:

  • Removing independent travel barriers (the minimal requirement to go on a Hotspur Foundation course)
  • People with disabilities gaining work based skills from co-creating maps with Hotspur Foundation staff
  • Enabling students with Special Educational Needs to make healthier lifestyle choices and gain independence
  • Excellent customer service provision for wider community

PhotoRoute was developed from Visit London gold awarded expertise and experience of supplying 2 London 2012 Paralympic projects. This software streamlines map creation and sharing of maps while adding accessibility features.
Earlier work with the Hotspur Foundation includes developing a Travel Training Course and a way-finding app for the club…

“The Club is constantly looking at ways in which it can enhance the matchday experience for fans. Tottenham Hotspur FC match day experienceWe believe that offering the PhotoRoute service will ease navigation in and around White Hart Lane for all supporters, especially those with disabilities.

By working closely with our award-winning Foundation, and liaising with the Tottenham Hotspur Disabled Association, the Club is confident it can address the needs of its disabled supporters and continue to ensure the fantastic matchday experience is inclusive of all fans.”
Jonathan Waite, Customer Services Manager

 Embedded client page –

Embedded view with print options

Learn about the new PhotoRoute system or join our mailing list.

See earlier match day experience maps used by Tottenham Hotspur FC.


Case Studies HERO docs News PhotoRoute Word-Bank

Accessible Information Standard Myth Buster

13 Myths of the Accessible Information Standard

Download NHS England’s Accessible Information Standard Myth Buster (powerpoint) to bust the below myths..

Myth #1 “If someone can’t read a letter because they’re blind, there’s no point sending them an email or a text message!”

Reality #1

  • A person who is blind may be able to access information sent via email and / or text message but not in a printed letter.
  • Many people who are blind or have visual loss use assistive technology such as ‘screen readers’ which convert text to speech or audio. This means that email and text message (and in some circumstances a letter sent as an email attachment), can be accessible formats for some people who are blind or have visual loss.
  • However, some people who are blind, especially older people who are more likely to be digitally excluded, will not be able to use email or text message, and so accessibility cannot be assumed.
  • The answer? Don’t make any assumptions – always ask people what formats and communication methods work for them – you might be surprised!

Myth #2 “Everyone with a learning disability will need support from a carer or family member at appointments.”

Reality #2

  • It should not be assumed or expected that a person with a learning disability will be, or will need to be, ‘accompanied’ at appointments.
  • Although everyone with a learning disability is likely to need some support to access information and communicate effectively, the type of support needed by individuals varies significantly.
  • Many individuals with a mild or moderate learning disability may be able to live and access services independently.
  • In line with the Mental Capacity Act 2005, everyone should be supported to be involved in decision making as much as they are able.
  • Some people with a learning disability will need support from an advocate at appointments.

Download NHS England’s Accessible Information Standard Myth Buster (powerpoint)

Useful resources:

  • HERO docs (Healthcare Easy Read Online), developed with NHS Englands’ AIS team and other leading providers
  • Word-Bank, automated jargon buster for health and social care websites
  • PhotoRoute, our Paralympic & Premier League way finding tool (developed from travel training concepts)
  • Animated films created with the NHS

To find out more about the Accessible Information Standard visit the NHS England website here:

Awards Case Studies HERO docs News PhotoRoute Uncategorized Word-Bank

Disability Rights UK Partnership

Enabled City is the digital accessibility partner to Disability Rights UK, in recognition of being the specialist technology supplier for and with people with disabilities.logo-Disabiltiy-Rights-UK
Our expertise comes from working with and employing people with disabilities to develop inclusive services that improve inclusion, safeguarding & education practices within any sector.

Clients include London 2012 Olympic and Paralympic Games, premier league football clubs and their foundations, various NHS providers making meticulous policy and processes more accessible for hard to reach groups. Our inclusively designed services and products are easy to bolt onto client’s existing services and extend their market reach to:

  • The grey pound / silver surfers
  • People speaking English as a second language
  • People with physical or learning disabilities
  • Young families with buggies
  • The Deaf community
  • Those with low literacy – the average reading age in the UK being that of an educated 11 year old (BBC)
  • Visit our services pages for more information.

Word-Bank 50% discount offer for DR UK members

In celebration of becoming Disability Rights UK preferred technology partner Enabled City are pleased to offer a 50% reduction for new Word-Bank clients.
This is a time limited offer valid until 6th March 2017

Terms and conditions

  • Have less than £300k turnover
  • Have the in-house technical expertise to integrate Word-Bank which usually takes 1 hour
  • Advocacy groups under 100k should contact us for additional offers
  • Discount is valid for first year licence only
  • Orders must be received by 6th March 2017

Subscribe to our mailing list for early bird offers

Case Studies PhotoRoute Uncategorized Word-Bank

PhotoRoute gets a make over

We’re about to release a new brand new PhotoRoute system making it even easier to create maps via mobile devices. Tottenham Hotspur Foundation have received funding from the Premier League Charitable fund to roll out the new service across their services – register to keep up to date.

We’ve built on the mobile experience as used by Tottenham Hotspur Football Club.

The mobile experience is that a visitor comes within range of a mapped facility and:

  • is able to input their destination to get the closest step free route to it
  • in addition to their location being shown on the map visitors have the option to select automated way-finding so landmarks change as they move through the journey
  • clients will be able to display other facilities around the journey which for a stadium may include food, merchandising and other accessible facilities
  • ability for visitors to choose access preferences (‘step free only’ or ‘steps are ok’)

Stage 2 will enable family members to privately publish a map and track journeys (via gps fob for those using printed maps), the technology will provide alerts should the traveller deviate off the chosen route.

busy street

What’s the issue?

People inherently learn to navigate themselves through landmarks. Normally when you ask for directions on the street, more often than not you will be told “make a right before the KFC” or “turn left past the gas station. PhotoRoute shows the user which landmarks to keep an eye out for.

83% of disabled people had ‘walked away’ from making a purchase, unable or unwilling to do so. The most important factor was inaccessible premises. Other important factors that discouraged disabled consumers from spending were poorly designed products and staff who were not disability confident, were rude or appeared prejudiced”. Disability Rights UK

There are many factors that may limit life opportunities of people who have support needs and independent travel is often the major barrier to overcome, for individuals with learning disabilities this is often compounded by anxious family members or support workers.

Providers of services have one opportunity to attract a new customer and often rely on DIY tools such as Google maps that don’t provide enough detail which reduces independent travel confidence. Enabled City uses the expertise gained from working with people with learning disabilities, who often have high information processing support needs, to provide inclusively designed Software as a Service tools, to give clients the tools to be inclusive of the widest possible audience, including including tourists, people with and without disability, parents with young children, people whose first language is not English, British Sign language users, and people who find traditional map reading difficult.

Inclusive or universal design is the design of buildings, products and/or services that are accessible to, and usable by, as many people as reasonably possible without the need for special adaptation. For a design to be inclusive it must respect the needs of people with mobility, visual and hearing impairments, learning difficulties, and people from different cultural and religious backgrounds”
Margaret Hickish, ODA, Responsible for Accessibility and Inclusive Design of the Olympic Park and Venues, London 2012

Our first tool Word-Bank (developed in 2006) helps large NHS websites break down language barriers by automatically hyperlinking an easier-to-read definition to popup window to explain the industry specific jargon, defintions can also be supported with graphics or animation.
Word-Bank won a BBC Innovation lab award and was independently proven to aid website comprehension by 100% by the former Disability Rights Commission. Word-Bank is also used by Get Yourself Active, a new project by Disability Rights UK to help bridge industry specific language between people with disabilities, County Sport Partnerships and NHS providers.

Through the process of developing Word-Bank, people with learning disabilities highlighted the difficulty of independent travel and way finding to new venues, so we developed what is now called PhotoRoute. GetYourSelftActive-banner

What is PhotoRoute?

PhotoRoute is a map authoring toolkit developed from travel training concepts used by people with learning disabilities, it uses photographic landmarks taken from the walker’s perspective. It was developed after winning our Visit London Gold award for earlier mapping work.
PhotoRoute has been used on 2 London 2012 Paralympic projects, the first being to showcase their 4 million pound access improvements to the South Bank. We provided 26 photo supported maps showcasing the new accessible routes along the Southbank and connecting rail and tube stations on both north and south of the river all with return journeys. PhotoRoute maps were freely accessible in print, website, on mobile devices and embeddable into other websites.
Our second Paralympic was to PhotoRoute map the GLA’s Olympic Mascots on their 5 Discovery Trails, helping people find the Olympic mascots via easy to navigate, step free walking routes while linking West, Central, South and East London together. olympic-mascotts-Blue-TrailWith the run up to the Olympic and Paralympic games London was (and feels like still is) a building site. PhotoRoute provided a flexible and efficient solution, the Greater London Authority then presented PhotoRoute alongside the inclusive design of the Olympic and Paralympic Stadium to the International Paralympic Committee at a Mayoral reception.

The GLA was delighted to collaborate with Enabled City on this project. The flexible nature of this small, innovative company allowed us to complete this project in an efficient timescale without compromising its quality or content. It is always a pleasure to work on projects like this, that benefit such a wide audience and showcase how the Greater London Authority is helping to make the SouthBank, and London, a more accessible and inclusive place”.
Julie Fleck OBE, Advisor on the Paralympics, London 2012 Unit at the Greater London Authority

PhotoRoute has since been used by:

  • Learning disability teams as a supported employment tool
  • Hospitals
  • Visit England
  • Tottenham Hotspur Foundation to increase grassroots participation and engagement
  • Tottenham Hotspur FC for match day experience

For more information register to test drive the new system or visit PhotoRoute FAQs

Case Studies News PhotoRoute

House of Lords revoke old and new stadium licenses

House of Lords have debated a bill to empower local authorities to revoke match day licenses for ‘glacial access improvements’ to old and new stadiums.

House of Lords TVLord Chris Holmes, Equality and Human Rights Commissioner has written to all major sponsors asking ethic’s of sponsoring illegal activities.

Being inclusive of people with disabilities does not always mean specialist provision, it often means information enabling people to make informed choices about access and service provision (otherwise known as good customer service) to access 18% of the population who nationally have a disposable income of £80 billion.

Duties as a service provider are:

  • Anticipatory Duty, service providers must be proactive in considering how their services create problems for disabled people and consider reasonable remedial action.
  • Continuing Duty, monitor and review in the light of experience.
  • Evolving Duty, not to be considered once and then forgotten.

Watch the House of Lords Accessible Sports Grounds Bill



Case Studies News PhotoRoute Uncategorized

PhotoRoute SEN education enrichment course

The  PhotoRoute enrichment course was developed in partnership with Tottenham Hotspur Foundation following success of earlier joint work.

PhotoRoute was originally developed from travel training concepts used by people with learning disabilities, used by the London 2012 Paralympics, Tottenham Hotspur FC and Foundation.

People with learning disabilities becoming the service providers for our diverse populations is a great opportunity to challenge perceptions




Enrichment course aims:

  1. To create PhotoRoute maps that support access to venues and independent travel
  2. Develop work-based community and technology skills
  3. Prepare students for employment
  4. Train-the-trainer college staff to be able take the work forward following the 10 week course

Main topics to be covered:

  • Communication skills
  • Team work skills
  • Health and Safety including personal safety
  • Presentation skills
  • Living an active and healthy lifestyle
  • ICT skills
  • Practical digital photography skills

Participants’ individual learning styles will have been identified at the beginning of the course in order to enable tutors/coaches to deliver classroom-based and practical activities in appropriate ways. Sessions will include a wide range of both practical and theory activities with learners given the opportunity to work as a whole group, in small groups, and on an individual basis during each session.

We are in discussion with local suppliers about employing students to provide PhotoRoute maps for local facilities




Equal Opportunities

Every learner will be given an equal opportunity to participate in every aspect of the programme, whether in the classroom or out in the community or when delivering sessions to others about the project. All participants will be encouraged to develop a range of skills that will be transferable across college based activities and their everyday lives in general, encouraging them to work towards greater independence.

Learn about Reasonable Adjustments from the Equality and Human Rights Commission

Travel Training  with Tottenham Hotspur Foundation & West Lea School