Germany wins ‘Best International Youth Destination’ at the annual BETA Awards
German National Tourist Office recognised as the ‘destination that successfully promotes itself to attract a youth focused audience’ (BETA).
London, 06 December 2013 – the German National Tourist Office (GNTO) won the award for ‘Best International Youth Destination’ at the annual BETA Awards last night. The GNTO is a previous winner of the ‘Best International Youth Destination’ award which is co-ordinated by the British Educational Travel Association (BETA); for the first time this year, nominees for the ‘Best International Youth Destination’ category were submitted by and voted for, members of the public.
Youth travel has been a major focus for Travel Destination Germany this year, with the launch of its global ‘Youth HotSpots in Germany – Share the Moment’ campaign and ‘Germany Rocks’, a multimedia
campaign focusing on German Music Festivals, such as Wacken and Hurricane.
Klaus Lohmann, Director of the GNTO for UK and Ireland commented:
“This is a very special award to us and we are thrilled! With travel, comes education. Modern Germany is only 24 years after the peaceful revolution and the Fall of the Wall in 1989, making it one of the youngest countries in Europe. Germany is open, forward-thinking and we welcome wholeheartedly the new ideas and inspiration that young people bring”.