PhotoRoute FAQs

Google maps vs PhotoRoute?

We’re often asked the difference between PhotoRoute and online tools such as Google and Microsoft Bing maps that are freely available.
Our software enhances online mapping tools by adding layers of comprehension along with local way-finding knowledge; we enable clients to provide custom experiences in the widest possible formats and we take care of accessibility requirements along route.
PhotoRoute provides confidence to travel for:digital needle in a haystack

  • The wider population who find linear maps difficult to read
  • People lacking way-finding confidence to navigate unfamiliar environments
  • People requiring accessible step-free navigation (which also requires knowledge of drop kerbs & where to cross pavements).

The software enables clients to plot clear pictures with GPS accuracy taken at pavement level (ie. not from a passing car at 30miles per hour), and adds custom text and arrows to guide the person along the route.

Which groups benefit from using PhotoRoute?

PhotoRoute is especially useful for those:

  • Who are visual learners
  • Those who find traditional linear maps difficult to navigate
  • Requiring step free routes
  • In unfamiliar environments
  • Speaking English as a second language
  • With learning, physical or sensory disabilities

How do people use PhotoRoute maps?

Instinctively many people research journeys before they set off, PhotoRoute provides confidence by linking landmarks along the route. Maps can be printed (no reliance on technology) or accessed via mobile devices to get automated way finding.

Website, mobile and print version

Mobile experience
Your location displaying location image is displayed when accessing PhotoRoute maps on mobile devices and within 200 meters of a PhotoRoute map.

Once a route has been selected… way finding stages of the journey automatically update, according to your location and ahead of decision points, to helpfully guide people along their journey (see Auto Slide in access settings).

While improving the user experience of navigation for current user groups, we’ve also made the system integrate seamlessly into client branded mobile and desktop websites, meaning your customers stay on your site for way-finding information.

Mobile experience

Using the PhotoRoute website

PhotoRoute is a responsive website which means the website and maps embedded into other websites will automatically re-size to fit your screen size.

When accessing via a desktop computer or laptop you will see a menu across the top of every web page.PhotoRoute menu in desktop viewWhen accessing via a tablet or smart phone you’ll see a menu icon at the top right of every web page.PhotoRoute menu on mobile devices

PhotoRoute is a software as a service tool enabling clients to create their own maps which display on Client pages, the website is also a repository for all PhotoRoute maps created which can be searched by going to Maps page.

Client pages (
Client pages are a group of maps that have been created by a licensed client, maps can be embedded into their websites and apps. In some cases clients may choose not to allow other websites to embed their maps.

Client page navigation FAQ-nav-client-page

Maps page & searching maps
All maps created on PhotoRoute are viewable from the maps page. Change records per page to view All. PhotoRoute-to see all maps change filter to ALL

Select Step Free from the check box filters, please note each client will have their own smart filters.

In the From filter try selecting ‘Underground’ as a start point.PhotoRoute drop down filtersYou can also change the order of filtered rows by clicking on Title, From and To fields.
PhotoRoute-filtering by title fields

You can also used the search box.PhotoRoute - using search

How do I get PhotoRoute maps?

There are 3 options:

  1. We create maps and maintain them for you
  2. We create maps and train your staff how to maintain them (included in your license)
  3. Your staff create & maintain your maps (see Tottenham Hotspur Foundation’s travel training project)

The best way to get started to drop us a line to discuss your requirements – we’ve been creating accessible way-finding maps for large and small organisations since 2006 and understand that every location is unique with it’s own features and challenges. We look forward to hearing from you.

What’s included in my annual license?

  • The technology which is annually licensed
  • Account set up and staff training on how to create and maintain maps (optional)
  • A client page on PhotoRoute where all your maps are published (

How easy are PhotoRoute maps to integrate?

PhotoRoute maps can be embedded into your website so that they look like your content and are easy to maintain via our non-technical system. Embedding  PhotoRoute maps is as easy as adding a YouTube video to your website.

What’s the benefit of embedding PhotoRoute maps?

Your website visitors don’t get directed to another website and stay on your site for longer.

Where can I find each map’s embed code?

1. Find the map you want to embed by visiting our client page or maps page where all maps on PhotoRoute are displayed.

Client page Client page navigation FAQ-nav-client-page

Maps page this is where all PhotoRoute maps are displayed

PhotoRoute navigation for 'maps' page

2. Copy the embed code found at top of each map
Finding embed code for single maps
3. Paste the embed code into your webpage (remembering to add height and width parameters to embed code so your map fits snugly into your page and without scroll bars)
* please note some maps can only be embedded by the map creator.

Can I embed a group of maps?

Yes, you can embed a group of maps created by clients – visit client pages to find collections of maps
* please note some maps can only be embedded by the map creator.
Embedding a group of maps

Can I have maps added to my account that have been created by others?

Yes, in most cases, contact the moderator with your request.

How do they work on mobile devices?

PhotoRoute will display your location when you are within 200 meters of a map (on a mobile device).

PhotoRoute maps can be used in native apps but require a small consultancy to understand how your apps were built and to enable you to manage your PhotoRoute maps within external native apps.

Click on the Print tab and then the print button FAQ-print-button.

Printable PhotoRoute maps

What are the Access Settings?

  • Step free only maps

Selecting step free maps filter

  • Auto Slide – maps automatically change pictures and text when on a mobile device and traveling along a journey. You can still manually swipe through map stages.
  • 3-pin zoom – the map automatically zooms to fit 3 pins on screen.

Setting autoslide and 3 pin zoom for mobile devices


  • Distances to routes (miles and km’s) to help visitors make informed choices when preparing to travel, this is calculated via our technology
  • Moderation and collaboration tools for map building teams

Points of interestWhat are Points of Interest?

Points of Interest allow clients to geolocate a picture with descriptive text alongside routes, this feature is ideal to showcase accessible facilities around a journey – a sports stadium may also like to add accessible toilets, ticket booths, merchandising trailers and refreshment stops.

Can clients have bespoke own filters?

Yes, clients can have bespoke filters on their maps. View of a clients custom filters

How do I create a PhotoRoute map?

Updating is done via our non-technical system,  which offers:

  • Varying levels of moderation (such as Hotspur Foundation’s independent travel training project)
  • Streamlining map creation for clients
  • Making it easy for clients to update their PhotoRoute maps via our non-technical system – updates automatically flow through – you don’t need to re-embed maps.

1. Log into your account
2. Go to your client page
3. Click on Add new route.

Title – give your new route a nice descriptive title like ‘Tour of East London hipster hangouts from Hoxton Overland station’

Click Generate URL to create a link for the map.
Tip iconTip: you can update URLs at any time, changes cascade through to live maps.

– add a description – this appears on your live map below the title.

From and To points change icons associated to your route, these icons are also searchable.

Add meta tags to help others find your maps.PhotoRoute add details for your new map

4. Load map at – choose postcode to add a postcode within the maps area then click save to be taken to the map building screen then click save.Add maps rough postcode to position maps starting point on next screen

Next you need to add steps to the newly create route.

1. Click ‘Add Step (then click on map to drop marker)’ to see Description and Photo input fields.Adding a new stage to a PhotoRoute map
2. Description – add the text description for each stage of the map.
3. Choose image – upload an image of the map stage.
4. Click on the Route map to tell the system the pictures GPS location (circle 2 below).
Tip iconTip: Try zooming in map view to select the images exact location.
You can reposition the marker at any time. Add steps to map then the pictures GPS location5. Click Update to save your work.
6. Repeat steps to until you map is complete.

Previewing your work
Preview your work from the preview pane under your map.PhotoRoute - previewing stages of a map while building it

Or go back to your client page to view the completed map or continue editing.Ability to preview and edit a map when logged in.

Tip iconTip: once logged in you can edit a map directly from the  Edit this route link on top of maps.
Tip: you can reorder map steps by clicking and dragging the map stages but will have to reorder pins as well.

How do I update my PhotoRoute maps?

1. Log into your account
2. Go to your client page
3. Select a map to see links Edit this route or Delete this route  on top of each map within your account
4. Click Edit this route to:

  • Change the title or URL or description to your route i.e ‘This is a step free route’.
  • From and To icons associated to your route, these icons are also searchable.
  • Add meta tags to help others find your maps.

5. Once finished editing click Save or Steps to edit stages of maps.Editing details of an exisiting map

Editing map stages (changing text, images and GPS location)

  • Click on the section you want to change to be able to see editing controls
  • Description – changing text here will update the maps text.
  • Photo – you can choose another image by clicking on Choose image.
  • Changing photos GPS location – with the section open click on the map to change the photos GPS location
  • Click Update to save your changes, the system updates versions for your printable, mobile and desktop maps along with any maps embedded in other websites.Updating existing maps is easy!

Where can I get more information?

Light bulb moment, what to do nextSee PhotoRoute testimonials 
See Live example with Tottenham Hotspur FC & Foundation or see PhotoRoute articles
Go to Services page

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