Mayor of London Presents PhotoRoute

We were recently commissioned to produce over 20 routes for the Greater London Authority as part of their initiative to increase footfall to the newly renovated Southbank area. The Southbank area has 22 million visitors per year, but most were not exploring beyond Blackfriars Bridge due to access and uncertainty of way finding. We were commissioned to produce routes to make locals and tourists aware of the increased access from Westminster to Tower Bridge. The routes were produced in time for the Queens Diamond Jubilee celebrations and serve as part of the Olympic and Paralympic games legacy.

“The GLA was a delighted to collaborate with Enabled City on this project. The flexible nature of this small, innovative company allowed us to complete this project in an efficient timescale without compromising its quality or content. It is always a pleasure to work on projects like this, that benefit such a wide audience and showcase how the Greater London Authority is helping to make the South Bank, and London, a more accessible and inclusive place”.
Julie Fleck OBE,  Paralympic Advisor, London 2012 Unit, the Greater London Authority.

We produced 26 routes in total to illustrate access improvements to, from and around Southbank which will be used and promoted throughout this summer’s Olympic and Paralympic Games. We hope to, with the help of the GLA, promote these routes to local businesses who can take advantage of the routes by embedding the maps into their websites. All of our work for Southbank and the Greater London Authority can be viewed here.

Our project with the Greater London Authority helped to produce:

  • A continuous safe and accessible route along the Southbank of the River Thames
  • A route that everyone can use and enjoy regardless of age or disability, helping people make informed choices in preparation to travel and wayfinding on location.
  • Alternative routes for cyclists where the walkway is at its narrowest on the street network to the south of the main pedestrian route
  • Accessible links between the bridges providing pedestrian connections to the north of the river
  • Easy wayfinding by photo routes.

This helps everyone find their way to the Southbank Riverside Walk and is particularly helpful to people with learning or physical disabilities, people whose first language is not English and everybody else finding traditional map reading difficult. This consultancy based project was such a huge success that the Greater London Authority have commissioned Enabled City to create a further 6 routes as part of their ‘Discovery Trails’ project which aims to guide locals and tourists on walking tours to discover London’s gems during the Olympic and Paralympic Games.

The South Bank has on average 22 million visitors per year, Discovery Trails provide cohesive wayfinding between the South Bank to Vauxhall, Westminster, Soho, Regents Park, City of London and Tower Hamlets.
Discovery Trails will be published on the Mayor of London Presents website and viewable from photoroute/stroll.